[1] Serena Espeute and Rhodri Preece, ‘The Finfluencer Appeal: Investing in the Age of Social Media’ (CFA Institute 2024) <https://rpc.cfainstitute.org/en/research/reports/2024/finfluencer-appeal> accessed 20 March 2024.

[2] Krithi D. Ramaswamy, "Finfluencers in India: New paradigms of financial trust and authority." In S. De, A. Arya, M. Young, D. Ramesh, & J. Pal (Eds.) Social media and society in India (pp. 133–140). University of Michigan.

[3]  ibid.

[4] ‘India: Leading Finfluencers by Annual Income 2023’ (Statista) <https://www.statista.com/statistics/1419794/india-leading-finfluencers-by-annual-income/> accessed 20 March 2024.

[5] Thomas Renault ,‘Market Manipulation and Suspicious Stock Recommendations on Social Media(2017).

[6] Tolga Buz, ‘Should You Take Investment Advice From WallStreetBets? A Data-Driven Approach.

[7] ‘India: Influencer Impact on Consumer Behavior 2022 | Statista’ <https://www.statista.com/statistics/1359453/india-influencer-impact-on-consumer-behavior/> accessed 20 March 2024.

[8] ‘India: Leading Finfluencers by Annual Income 2023’ (n 4).

[9] Arthur E Wilmarth, ‘We Must Protect Investors and Our Banking System from the Crypto Industry’ [2023] SSRN Electronic Journal accessed 20 March 2024

[10] ‘“Nightmare”: Collapse of Leading Crypto Lender Traps Investors’ <https://www.ft.com/content/64648e10-cc09-4304-a274-87b66d37d3bc> accessed 20 March 2024.

[11] Raphael Auer and others, ‘Crypto Trading and Bitcoin Prices: Evidence from a New Database of Retail Adoption’ (2023) <https://papers.ssrn.com/abstract=4357559> accessed 20 March 2024.

[12] Arthur E Wilmarth, ‘We Must Protect Investors and Our Banking System from the Crypto Industry’ [2023] SSRN Electronic Journal <https://www.ssrn.com/abstract=4360175> accessed 20 March 2024. (n 9).

[13] Regulation 2(1)(m), Securities and Exchange Board of India (Investment Advisers) Regulations, 2013.

[14] Regulation 2(1)(l), Securities and Exchange Board of India (Investment Advisers) Regulations, 2013.

[15] SEBI (Investment Advisers) (Amendment) Regulations, 2020.

[16] Regulation 2 (u) Securities and Exchange Board of India (Research Analysts) Regulations, 2014.

[17] Advertisement code for Investment Advisers (IA) and Research Analysts (RA), Circular No.: SEBI/HO/MIRSD/ MIRSD-PoD-2/P/CIR/2023/51 (April 05, 2023).

[18] S. 12-A, Securities and Exchange Board of India Act, 1992.

[19] Regulation 4(2)(k), Securities and Exchange Board of India (Prohibition of Fraudulent and Unfair Trade Practices relating to Securities Market) Regulations, 2003 (July 17, 2003).

[20] Interim Order in the Matter of Stock Recommendations using YouTube in the scrip of Sadhna Broadcast Limited, WTM/AN/ISD/ISD-SEC-1/24333/2022-23 (March 2, 2023).

[21] Ibid.

[22] Settlement Order in the Matter of Mansun Consultancy Pvt. Ltd., SO/AA/EFD2/2023-24/7081 (May 25, 2023).

[23] Interim Order cum SCN in the matter of unregistered investment advisory activities of Mohammad Nasiruddin Ansari/ Baap of Chart, WTM/AN/MIRSD/MIRSD-SEC-6/29693/2023-24 (October 25, 2023).

[24] ‘AFM Reminds “Finfluencers” of Rules for Online Posts on Investing’ accessed 20 March 2024. 25 S.911A, Chapter 7.6, Corporations Act (2001) (Aus.).

[25] S.911A, Chapter 7.6, Corporations Act (2001) (Aus.).

[26] ‘Discussing Financial Products and Services Online’ <https://asic.gov.au/regulatory-resources/financial-services/giving-financial-product-advice/discussing-financial-products-and-services-online/> accessed 20 March 2024.

[27] Article 11, Unfair Commercial Practices Directive, 2005/29/EC (May 11, 2005).

[28] Article 20, Market Abuse Regulations, (EU) No 596/2014 (April 16, 2014)

[29] ‘FMA Releases Guide for “Finfluencers”’ (Your Site Name) <https://www.fma.govt.nz/news/all-releases/media-releases/fma-releases-guide-for-finfluencers/> accessed 20 March 2024.

[30] ‘SEC Charges Eight Social Media Influencers in $100 Million Stock Manipulation Scheme Promoted on Discord and Twitter’ <https://www.sec.gov/news/press-release/2022-221> accessed 20 March 2024.

[31] Securities and Exchange Board of India, Consultation Paper on Association of SEBI Registered Intermediaries/Regulated Entities with Unregistered Entities (including Finfluencers) (August 25, 2023)